A better way to sell wine direct
— You focus on wine.
— We handle the platform.
We build your wine e-commerce.
We maintain your wine club.
We continuously improve both.

Trusted by 1000+ clients
No complex tech. No generic retail tools.
Everything is designed specifically for wineries.
You focus on wine & quality We handle the platform.
Start your wine ecommerce and club 15-day trial.
No comissions. No hidden fees.
How does it work
Start your wine platform in three simple steps
1. Setup your brand : your logo and colors.
2. Add your wines: upload your wines and pricing.
3. Start selling direct: connect payments and go live.
See how it looks in practice
Why generic e-commerce holds wineries back
Most e-commerce platforms are built for retail.
Wine is not retailTasting notes.
Food pairings.
Balance and structure.
Origin and vintage.
Story and craft.
Retail platforms show products. They do not present wine properly.
Start your wine platform
What our satisfied customers are saying about us
Pick the plan that fits your wine business
Got questions? We’ve got answers
Why wineries move to WCellars
No comissions. No revenu share.
Full brand control. Brand specific system
We align on structure. Not on taking your margin.